BRAND STRATEGY IS MORE THAN A VISUAL IDENTITY, IT'S ABOUT YOUR PURPOSE!

 

To truly connect with your audience you must get clarity around your brand's purpose and values, before you look at shapes and colours...

 

THE 7 INGREDIENTS FOR TRANSFORMING A GREAT BUSINESS INTO A STAND OUT BRAND

  • Purpose - Create a core statement of intent that underlies everything you do
  • Persona - Attract buyers by alleviating their most pressing concerns
  • Positioning - Stand apart from the competition to become the preferred choice
  • Pillars - Create the principles that guide fundamental business decisions
  • Promise - Define the experience you want to consistently deliver to build trust
  • Vision - Identify what success looks like and the steps to get there
  • Personality - Connect emotionally with a distinct brand personality

CAN YOU ARTICULATE YOUR BRAND'S VALUE PROPOSITION?

Consumers in this 'connection economy' want to feel understood by brands, no longer is it enough to compete on quality, service and price. These are now expectations, not reasons to do business with you.

Do you want a stand out brand that distinguishes you from your competitors, attracts high paying clients, and continues to generate repeat business and referrals? You must get clear on your fundamental brand foundations.

Sadly, many businesses aren’t clear on their brand foundations, which is why they continue to struggle to generate new business. Are you able to differentiate your business, and articulate why your people should care?

Tim Button
Client Attraction Strategist

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