WHEN IT COMES TO MARKETING, THERE’S STRATEGY AND THERE’S TACTICS

 

Strategy is the planning. Tactics is the doing. Both are important. But, they need to be done in the right order.

 
One Page Marketing Strategy

One Page Marketing Campaign Strategy

THE NINE STEPS YOU NEED TO KNOW WHEN PLANNING YOUR MARKETING CAMPAIGNS

  • Target Market - Get clear on who you are talking to and their needs
  • Message - Have a compelling message that will be of value to your audience
  • Medium - Understand where your audience hangs out be online or offline
  • Lead Capture - Create a system to capture the details of interested prospects
  • Lead Nurturing - Stay in contact and educate leads by adding value
  • Conversion Strategy - Create an low risk entry offer so they can try your product or service
  • Client Experience - Implement systems to make your clients feel extra special
  • Lifetime Value - Increase the number of times clients return for more
  • Raving Fans - Building trust and connects will have people referring you to friends and family

GREAT MARKETING DOESN'T JUST HAPPEN, IT'S PLANNED...

Would you build a house without a plan? Of course you wouldn’t. So how can you expect to grow a successful business, without a well-thought out marketing strategy. Plan your strategy then implement your tactics.

We take the time to listen and understand your business, to help you develop a marketing strategy that conveys your value and connects you to your target market – your ideal client. With the right marketing strategy, followed by the right tactics your business will attract more clients, more referrals and more income for your business.

Most businesses fall into three categories:
- Those doing nothing at all. You won’t see them for much longer
- Those achieving poor results by implementing tactics without strategy
- Those with a strategy and tactics achieving measurable results

Tim Button
Client Attraction Strategist

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