A business is a business, just like all of the others. They all provide much the same product and services and deliver them in the same uninspired way as the competition. What sets them apart from the rest? Well that depends, but for most businesses it is generally price. They are simply a commodity based business, which is not a great place to be, having to compete with others all shouting the same message to the same crowd.
A brand is different. A brand has a distinct purpose and a clearly defined set of values and guiding principles. It stands for something. A brand that clearly communicates with these insights attracts like minded consumers in much the same way that people are drawn to like minded people. The key is to understanding what your brand is about and communicating that to your audience. A brand is a living thing that has personality, not simply a logo.
As an Entrepreneur and Business Owner in Melbourne, Brisbane and on the Gold Coast, it is vitally important to connect effectively with your target audience. Without an genuine emotional connection you could find yourself in the mediocracy along with the majority of your competition. Sure you can build a website, post on social media but unless you understand who you are, what you offer and why people should care it is all wasted.
We believe in an integrated communication service that operates from an overarching strategy. We offer an end-to-end service that define your brand's purpose, plans your marketing strategy and creates all necessary brand collateral for both online and offline marketing activities, which means you'll be consistently connected with your audience so you can grow your brand.
Our clients start their branding journey with an online program or face-to-face workshop where together we define your brand foundations using the '7 Brand Principles' for a compelling brand. This usually involves the key decision makers and stakeholders and takes between 2-4 days. The results from this process can be reviewed and changed to ensure that the outcomes are aligned with the purpose of the business.
Having defined the brand foundations we strategically plan your future marketing which means you always know what needs to be achieved. This includes segmenting your audience, your marketing messages and the channels to reach your audience. All necessary creative collateral for both online and offline is created to build a 'evergreen' marketing funnel that will attract, connect and nurture your prospects and clients.
Attract prospects with an authentic brand that positions you as the expert and whilst you stand out from your competitors.
Be found by the right people that need your services and stop wasting time and money on expensive poor performing advertising.
Develop and cultivate relationships with your prospects throughout their buying journey to win their trust and business.
We understand businesses are unique. Our digital marketing agency treat you and your business as such, so rather than sending you to a frequently asked questions page to figure it out what you think you want we believe a 1-2-1 conversation will uncover the critical issues around your marketing and will serve you better.
We'll listen to your story in order to seek a deeper understanding of you, your business and clients. Where you have come from and where you want to get to? What are your dreams and aspirations? What has been holding you back?
With clear expectations and measured performance your investment is secure.
We work to an agreed budget that maximises your marketing investment.
We guarantee your return on investment will be greater that your marketing investment.