A business is a business, just like all of the others. They all provide much the same product and services and deliver them in the same uninspired way as the competition. What sets them apart from the rest? Well that depends, but for most businesses it is generally price. They are simply a commodity based business, which is not a great place to be, having to compete with others all shouting the same message to the same crowd.
A brand is different. A brand has a distinct purpose and a clearly defined set of values and guiding principles. It stands for something. A brand that clearly communicates with these insights attracts like minded consumers in much the same way that people are drawn to like minded people. The key is to understanding what your brand is about and communicating that to your audience. A brand is a living thing that has personality, not simply a logo.
As an Entrepreneur and Business Owner in Melbourne, Brisbane and on the Gold Coast, it is vitally important to connect effectively with your target audience. Without an genuine emotional connection you could find yourself in the mediocracy along with the majority of your competition. Sure you can build a website, post on social media but unless you understand who you are, what you offer and why people should care it is all wasted.
We believe in an integrated communication service that operates from an overarching strategy. We offer an end-to-end service that define your brand's purpose, plans your marketing strategy and creates all necessary brand collateral for both online and offline marketing activities, which means you'll be consistently connected with your audience so you can grow your brand.
Our clients start their branding journey with an online program or face-to-face workshop where together we define your brand foundations using the '7 Brand Principles' for a compelling brand. This usually involves the key decision makers and stakeholders and takes between 2-4 days. The results from this process can be reviewed and changed to ensure that the outcomes are aligned with the purpose of the business.
Having defined the brand foundations we strategically plan your future marketing which means you always know what needs to be achieved. This includes segmenting your audience, your marketing messages and the channels to reach your audience. All necessary creative collateral for both online and offline is created to build a 'evergreen' marketing funnel that will attract, connect and nurture your prospects and clients.
Attract prospects with an authentic brand that positions you as the expert and whilst you stand out from your competitors.
Be found by the right people that need your services and stop wasting time and money on expensive poor performing advertising.
Develop and cultivate relationships with your prospects throughout their buying journey to win their trust and business.
We understand businesses are unique. Our digital marketing agency treat you and your business as such, so rather than sending you to a frequently asked questions page to figure it out what you think you want we believe a 1-2-1 conversation will uncover the critical issues around your marketing and will serve you better.
We'll listen to your story in order to seek a deeper understanding of you, your business and clients. Where you have come from and where you want to get to? What are your dreams and aspirations? What has been holding you back?
Client Attraction Strategist
If you're ready click the click below to schedule a no obligation telephone call now.
With clear expectations and measured performance your investment is secure.
We work to an agreed budget that maximises your marketing investment.
We guarantee your return on investment will be greater that your marketing investment.
When I first met with Tim I was struggling to build my business and real wasn’t sure how to do it after working with Tim for the few months, I have completely rebranded, I have clear direction on where I am going with my business and really clear on who my target market is I am now able to market towards the clients I really want.
My website now attracts the right clients and am really excited about the direction my business is heading. I have loved the process with Tim. He took the time to really understand who I was and what I needed and more importantly what my clients needed. I highly recommend anyone that is serious about there business to use Tim’s service. He truly has been amazing.
When I first met with Tim I wanted guidance and professionalism in bringing my dream alive of writing and producing my first children’s book - Miss Pickles. Spending Time with Tim I was guided and encouraged by Tim’s professionalism and knowledge. We had a very successful book launch in October 2014. I am now an absolute believer if you can dream it , you can do it with Tim’s positive attitude, knowledge and experience.
It is not often I am compelled to write a letter of recommendation. Tim I want to thank you for the amazing journey you took us on in putting the information together for VOCAL. You listened and understood, you saw through the difficulties and complexities of our brand and you gave it a clear message with a heart.
Since then you have worked with me on many other occasions and at each time I have been extremely impressed with your understanding of branding and how to make our brand make a difference to our Clients. I would like to highly recommend you to any prospective future clients. Please feel free to let them know that I am happy for them to call me if they wish to.
Tim has helped me to set up and market my new business. He built me a new website from scratch and landing pages that have assisted in generating additional leads. He is always very prompt at getting back to emails, enquiries, and concerns and this is much appreciated.
I was introduced to Tim three years ago for designing my business brand and marketing material. He has excelled at creating a stand out brand. My brand and visual identity has attracted acclaim, and he took the time to understand my business in order to visualise the essence of what I stand for and what I do. I have no hesitation in recommending Tim.
Tim sat with me and in the space of an hour or two got to the core of my business and me as a person. A few days later he presented me with a proof that just nailed it! Note to self, don’t procrastinate about these things, talk to an expert (Tim) and get it sorted properly. The new material is fresh and has impact. I’m looking forward to what we can come up with together in the future.
I met with Tim Button three years ago, shortly after purchasing a 40-year-old window furnishing company. While I knew we had a great reputation and sold products we could be proud of, I was aware that we needed some help in terms of revitalising our brand and also setting a direction for the business.
Tim played a major part in this for our business, taking the time to sit down and listen to our needs and goals while formulating many ideas, recommendations and suggestions for us. After the whole process was done, he had helped us to create a cohesive brand essence and strategy, elegant branding and all the collateral to go with it.
As we have grown as a business, Tim continues to assist us with our marketing needs, whether it is simply for guidance or to whip up creative and effective branding solutions.
I would wholeheartedly recommend Tim and his team at Buttons Creative to assist you with your marketing and create design needs in the future.